By Us, For Us: About JoyRocks

Founder Melissa Foss On Bid Day...And Today 

Melissa Foss is a New York City–based fashion and beauty expert whose work has appeared in Harper’s Bazaar, InStyle, Elle, Martha Stewart Living, Good Housekeeping, and Star Magazine, where she most recently served as Style Director. She is also a frequent guest on the Today Show and Good Morning America, sharing her signature mix of style insight, warmth, and authority.

An Alpha Chi Omega from Austin (Hook ’em!), Melissa is proud to build a brand that celebrates sisterhood across all 26 NPC sororities, focusing on the unique identity of each individual chapter as JoyRocks grows.

With JoyRocks Sorority Jewelry, she is creating a new category in sorority luxury—one rooted in meaning, elegance, and the stories women write every day. She is deeply committed to supporting women in the Greek community and prioritizes philanthropy as the brand expands.

Melissa lives in Manhattan with her 13-year-old twins, Cordelia and Colton, and Cassie—their beloved rescue chihuahua and reigning diva of the household.